About WildHearts CMDA Programme

WildHearts have an excellent track record working with global brands across 35 countries to develop unique, transformational training programmes to over 50,000 participants. As a result, WildHearts were commissioned by Nestlé to deliver a Chartered Management Degree Apprenticeship (CMDA) in collaboration with Coventry University.

Our CMDA model is developed with industry experts, delivering cutting-edge education experience that is relevant in today’s world of business. By utilising expert contributors from multiple sectors, we provide a multifaceted learner experience producing inspired, entrepreneurial thinkers.

Our CMDA inspires the Responsible Business Leaders Of The Future.

Our Approach to CMDA

4 year programme

Graduating with BA (Hons) Management and Leadership

12 modules

3 per academic year, including Leadership, Entrepreneurship, Marketing, Finance, culminating in a business project

Blended Learning

4 lessons face-to-face, 4 online lessons, support via LMS and drop-in sessions (per module)

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Assessed in dynamic ways, relevant to businesses today. Examples include, panel discussions, business reports, vlogs & industry magazine articles


Bespoke Support

Our team will work with your apprentices, line managers and L&D teams providing a high-level of support and information to ensure a smooth running programme



Guest Lecturers

We work with business leaders to bring to life the academic knowledge and make it relevant for today in every module.  A unique part of the CMDA model

Designed by WildHearts

Content and lessons developed with leading experts across different industries

Awarded by Coventry University

Degree awarded by delivery partner Coventry University, leaders in degree apprenticeships

Jill Coyle Apprenticeship Programme Lead at Nestle



By partnering with WildHearts to deliver their CMDA Programme, we are embedding Nestlé’s purpose and values at the heart of our apprenticeship training. The Programme allows us to connect senior leadership with apprentices in a highly engaging, authentic way.

By learning from a world-leading Social Business and multi-sector industry leaders, Nestlé are working with WildHearts to develop the responsible business professionals of the future.

Jill Coyle I Apprentice Market Lead I Nestlé

Including guest lectures from

  • Nestlé
  • Siemens
  • Veolia
  • Linklaters
  • Zurich
  • Nestlé
  • Siemens
  • Veolia
  • Linklaters
  • Zurich