About WildHearts CMDA Programme

WildHearts have an excellent track record working with global brands across 35 countries to develop unique, transformational training programmes to over 50,000 participants. As a result, WildHearts were commissioned by Nestlé UK and Ireland to deliver a Chartered Manager Degree Apprenticeship (CMDA) in collaboration with Coventry University.

Our CMDA model is developed with industry experts, delivering cutting-edge education experience that is relevant in today’s world of business. By utilising expert contributors from multiple sectors, we provide a multifaceted learner experience producing inspired, entrepreneurial thinkers.

Our CMDA inspires the Responsible Business Leaders Of The Future.

Our Approach to CMDA



4 year programme

Graduating with BA (Hons) Management and Leadership



12 modules

3 per academic year, including Leadership, Entrepreneurship, Marketing, Finance, culminating in a business project



Blended Learning

4 lessons face-to-face, 4 online lessons, support via LMS and drop-in sessions (per module)

Assessment Icon




Assessed in dynamic ways, relevant to businesses today. Examples include, panel discussions, business reports, vlogs & industry magazine articles



Bespoke Support

Our team will work with your apprentices, line managers and L&D teams providing a high-level of support and information to ensure a smooth running programme



Guest Lecturers

We work with business leaders to bring to life the academic knowledge and make it relevant for today in every module.  A unique part of the CMDA model



Designed by WildHearts

Content and lessons developed with leading experts across different industries



Awarded by Coventry University

Degree awarded by delivery partner Coventry University, leaders in degree apprenticeships



I’m delighted, that after two successful pilot years with Nestlé, WildHearts are opening their CMDA programme intake to mixed cohorts, enabling apprentices from other organisations to take advantage of this exciting opportunity.

We look forward to the diversity of thought and experience that opening the programme up to a more diverse group will bring to Nestlé’s Apprentices.

Paul Steadman I HR Director I Nestlé UK & Ireland


Picture features Paul Steadman, HR Director of Nestlé UK and Ireland being interviewed by Dr Mick Jackson, CEO of The WildHearts Group at The WildHearts Talent for Good Summit.

Including guest lectures from

  • Nestlé
  • Siemens
  • Veolia
  • Linklaters
  • Zurich
  • Nestlé
  • Siemens
  • Veolia
  • Linklaters
  • Zurich