Micro-Tyco Mentor: Lucinda Bruce-Gardyne

Today your Micro-Tyco video features Lucinda Bruce-Gardyne, the Founder of Genius Foods Ltd. Lucinda has a great story about turning a passion into an international company.

Genius Foods was born out of Lucinda’s determination to provide tasty gluten-free bread for her son, who had been diagnosed as gluten intolerant. After failing to find an alternative to the brick-like, vacuum packed offerings on supermarket shelves, Lucinda realised that she had to create something herself. Lucinda spent 3 years in her own kitchen at home developing the perfect gluten-free bread. Now, Genius is a £23 million business that has changed the lives of its customers.