StartHer Strategy

Gender inequality is a serious global issue. To address it we must invest in women throughout their lives. The WildHearts ‘StartHer’ Strategy supports women and girls in the developing world through three initiatives: Enterprise, Education and Health.

First, we financially empower women by giving them access to finance and enterprise training. Our education project then ensures children have access to essential tools for learning. Finally, our health program provides girls with basic menstrual health products and education – ensuring once they’re in school, they stay there.

StartHer in Enterprise

75% of the world’s women are excluded from all forms of banking and credit. Due to their economic status women endure such violence that there are more women missing today than all the men killed in all the wars of the 20th century. It is the moral crime of our age. We all pay the price for this ‘financial apartheid’. In countries where girls are uneducated and women marginalised, chaos and fundamentalism are rife and poverty seemingly intractable. This is no coincidence.

WildHearts confront this issue by providing predominantly female entrepreneurs in forty developing countries with micro-loans. Women invest 90% of their income back into their families’ nutrition, healthcare and education. As a result, our investment in women transforms whole communities, making microfinance a key driver of the StartHer Strategy.

Not only do these women free themselves from the external symptoms of poverty but as they become economically empowered they free themselves from the internal effects of poverty; they learn to value and respect themselves and refuse to accept the abuses they had previously been subjected to. They become active citizens, create jobs, educate  themselves and empower their own daughters. To date WildHearts have funded microfinance programmes in over forty countries enabling our predominantly female clients to start-up and grow micro-businesses.

Their example is an inspiration to us all.

Ref: Clinton Global Initiative, 2009

What is Microfinance?

StartHer in Education

Aside from war, one of the main barriers to educating girls is discrimination. In Sub-Saharan Africa 80% of young women have not completed secondary education and one in three women cannot read. The implications of this are severe:

  • Uneducated girls are most vulnerable to trafficking and 3 times more likely to contract HIV.
  • Women with secondary education marry later and have an average of 3 children. Uneducated girls are more likely to be child brides and have an average of 7 children.
  • Children of educated mothers are twice as likely to survive past the age of 5.
  • A single year of primary education increases a girl’s wages in adulthood by 20%.
  • Over the past thirty years, had women been given equal access to education and employment opportunities, Africa’s economies would have doubled in size.

Ref: UNAIDS; USAID; UNESCO; UN Girls’ Education Initiative; World Bank; UNESCO; United Nations Department of Public Information

As a result, education for girls has been described by the United Nations as the closest thing to a “silver bullet” for sustainable growth and human development. This is why WildHearts facilitates and champions girls’ education.

  • Our microfinance programme enables clients to send not only their sons to school, but their daughters too.
  • The StartHer in Health initiative ensures that the health issues adolescent girls face are not barriers to their education, enabling them stay in school.
  • We distribute education packs to children in Malawi, providing essential tools for learning, ensuring they can go to school.

StartHer in Health

A key barrier to girl’s education in the developing world is a lack of access to basic Menstrual Health Management. Girls drop out of school during their periods, missing up to 4 days of school every 4 weeks.

In South Africa, this issue is particularly prevalent;

  • 1/3rd of girls in South Africa report dropping out of school during menstruation.

To facilitate access to education for girls the WildHearts Foundation provide reusable sanitary pads in South Africa. The goal is to increase school attendance and reduce the implications of girls dropping out of school due to their periods.

  • When girls have no access to sanitary pads, attendance rates in secondary schools decrease by 25% in comparison to 1.5% when sanitary pads are distributed.

WildHearts distribute reusable sanitary pads to girls in the hardest to reach areas of South Africa. With the continued support of our customers and partners, we will expand this life-changing initiative into neighbouring countries, ensuring girls not only go to school but stay in school.

Watch the ‘StartHer in Health’ video here, to find out more.

Ref: PLoS One Medical Journal, Ugandan Study, 2016; UNICEF, 2014; World Bank, 2015